Every organization faces a crisis at some point. The difficulty of the situation and scope of the problem vary from situation to situation, but that does not diminish the need for a crisis communication plan that minimizes risk and lowers exposure.
You don’t want to be developing a plan and contemplating process when reporters are calling and comments on your social media pages are turning toxic. It’s critical for companies, large and small, to develop a comprehensive crisis communication plan that takes into consideration both internal and external audiences.
A good crisis communication plan will have structure but be flexible enough to bend to the unique situation, ensuring:
It’s important to have the plan and processes in place to address a crisis situation before it comes to light.
Let High Iron help you turn a reactive situation into a proactive response.