Crisis Communication

Every organization faces a crisis at some point. The difficulty of the situation and scope of the problem vary from situation to situation, but that does not diminish the need for a crisis communication plan that minimizes risk and lowers exposure.

You don’t want to be developing a plan and contemplating process when reporters are calling and comments on your social media pages are turning toxic. It’s critical for companies, large and small, to develop a comprehensive crisis communication plan that takes into consideration both internal and external audiences.