For most companies, content should be the centerpiece of their marketing plan.
Through content, companies can engage with their customers, boost their site SEO and reach new audiences at a significantly lower cost than traditional advertising.
Not only is it cheaper, it’s more effective because consumers today interact with content differently than in the past. Instead of actively seeking out content, they rely on a “news finds me” mentality. That means you must engage with customers where they are.
70 percent of internet users want to learn about products through content versus traditional advertisements (Cision, 2018)
At the heart of this is an Agile Content Strategy that is tailored to the organization and constantly evolving to meet the consumer’s needs.
Let High Iron evaluate your content opportunity and boost your presence with your customers.