Content is not what it used to be. In fact, it’s more important than ever before.
In today’s media environment, good content comes from numerous channels. To put things in perspective, 84 percent of people expect brands to provide content that entertains, tells stories, provides solutions, and creates experiences and events, according to a recent study.
That shows us that most consumers don’t care where it comes from, as long as it meets their needs. That’s a massive opportunity and responsibility for corporate America. As a result, we’re seeing a golden age for content marketing.
It’s important to understand the channels available and be able to execute the strategy across all areas. This includes, but is not limited to, the written word (ie. Blog posts, Op-Eds, press releases, stakeholder communications), video, podcasts and social media.
The key to success moving forward will be to tell authentic stories that enhance the brand and educate the audience.
Let High Iron evaluate your content opportunity and boost your presence with your customers.