Every organization experiences change in some form, whether it is a corporate restructuring, an acquisition or a change in strategy. Even a small change can have massive ripples downstream, so it is important for leadership to recognize the impact and access the opportunity.
Research shows that there is a direct link between the success of change and the perceived impact on the individual.
The goal for change communications should be to flatten out the curve and minimize the negative impact of the change. This is done through transparency and authenticity.
Change initiatives require a thorough and deliberate communications strategy based on research, planning and flawless executive. Go more in-depth on High Iron’s strategy to create meaningful change communication strategies on LinkedIn.
Find out how you can maximize your messaging during change initiatives.