We’re at a crossroads in the world of marketing, public relations and communication.
In one direction, companies continue to pour time and resources into traditional strategies, expending more effort for diminishing returns.
The other path looks different. It’s an article that compels you to click the share button. It’s a video that inspires and uplifts. It’s a post that sparks conversation at the water cooler.
Storytelling doesn’t distinguish between channel or department. A good story breaks down the silos that separate marketing, public relations and communication. It demands to be heard.
At High Iron, we’re about telling stories and driving results through dynamic content strategies.